We start with a 2 hour interview and an online questionaire to gather data in regards to your vision for the brand.

We proceed to doing an in-depth assessment of a company's current state, internal and external factors, and the overall environment in which it operates.

Here, we find the essence of the brand, its personality, values and the main reason why it exists.

Once we know the brand’s essence, we can now define who it serves. By diving deep into market segments and buyer personas ,we craft a concrete audience blueprint that helps us refine the messaging.

Finally, we shape how the brand speaks to its audience, forging connections that extend beyond transactions into meaningful relationships.